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What's Bikes Direct doing with the Gravity brand? (Motobecane conjecture)

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I've noticed that BD seems to be raising the upper end of their Gravity brand. A few months ago I came across photos of the new Gravity FSX Boost model and (understandably) mistook it for a Motobecane DS.

Upon closer inspection, there are distinct differences in both the rear triangle design and downtube...but, the frame design on the Gravity has moved a lot closer to that of the Moto DS...earlier versions of the FSX hard a very different (rounded) rear triangle and the bikes just...

What's Bikes Direct doing with the Gravity brand? (Motobecane conjecture)

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